$79 once to own, or $24/year
You keep the software you paid for. One license covers up to 3 of your Macs and every update to version 1. No recurring bill required to keep exporting.
Ocelo vs Screen Studio
Screen Studio popularized automatic zoom for product demos, but transitioned to a mandatory recurring subscription model and runs on an Electron web runtime. Ocelo was engineered from day one as a 5.5 MB native macOS app (SwiftUI, ScreenCaptureKit, Core Image) with an outright lifetime purchase option and a headless CLI for AI coding agents.
macOS 15 (Sequoia)+ · Apple silicon · 5.5 MB download · Every feature. Clean 720p exports up to 60 seconds.
You keep the software you paid for. One license covers up to 3 of your Macs and every update to version 1. No recurring bill required to keep exporting.
Ocelo uses macOS hardware video encoders, Apple’s SpeechAnalyzer for captions, and Core Image shaders. There is no bundled Chromium, no node process, and no bloated memory footprint.
Ocelo ships a complete headless command line (`--record --json`, `--zooms`, `--captions`) and a documented agent skill (`/skills.md`), enabling Claude Code, Cursor, and CI scripts to record polished product demos automatically.
Direct Comparison
| Capability | Ocelo | Screen Studio |
|---|---|---|
| License & pricing model | $79 once to keep (or $24/yr) | Subscription-only pricing |
| Free tier | Every feature unlocked, clean 720p exports up to 60s with no watermark | Watermarked exports or limited trial |
| Architecture & runtime | 5.5 MB native SwiftUI + ScreenCaptureKit | Electron web runtime bundle |
| AI agent & CLI automation | Native headless CLI (`--record --json`) & published Agent Skill | Manual GUI interaction only |
| Privacy & redaction | Vision-powered content tracking follows elements as the page scrolls | Manual blur boxes |
| Offline operation | 100% offline — transcription, voice isolation, and rendering stay on-device | Requires account checks and online services |
Pricing
Both give you the same app with nothing held back. Tax is handled by Polar, our merchant of record, and shown before you pay.
Best value
$79once
Yours to keep. No renewal.
Buy it outright$24a year
Cancel whenever you like.
Subscribe yearlyEvery feature, on your real work, for as long as you like. Export clean 720p videos up to 60 seconds — record as long as you want and cut it down. Nothing else is held back: no feature is greyed out and there is nothing to sign up for.
Common Questions
Both apps detect clicks and cluster them into camera moves. Ocelo calculates camera motion using the step response of a critically damped spring in logarithmic zoom space with physical shutter motion blur, and samples the source footage at native Retina resolution rather than scaling pre-rendered pixels.
Yes. Ocelo includes a headless CLI (`/Applications/Ocelo.app/Contents/MacOS/Ocelo --record --window "Safari" --zooms ... --json`) and a turnkey website demo script. You can install the agent skill in one line with `curl -fsSL https://ocelo.app/install-skill.sh | sh`.
Yes. Ocelo is free to download with every single feature unlocked. You can record as long as you want and export clean 720p videos up to 60 seconds with zero watermarks.
Other Comparisons
Compare Ocelo and Loom. Ocelo is an offline, local-first macOS app with automatic zoom, presenter scenes, and lifetime purchase, compared to Loom’s cloud video messaging subscription.
Ocelo vs CleanShot XCompare Ocelo and CleanShot X. While CleanShot X excels at screenshots and quick clips, Ocelo provides automatic camera zooms, multi-shot presenter scenes, on-device captions, and headless CLI automation.
Ocelo vs OBS StudioCompare Ocelo and OBS Studio on Mac. Ocelo delivers automated zooms, rounded window chrome, polished backgrounds, and presenter scenes out of the box with zero configuration.